Setting Defined Goals

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Are you achieving your business goals?
What is keeping you from achieving your goals?

Why Set Goals?

We set goals for many reasons. They are a way to:

  • Measure success

  • Gain focus

  • Steer direction

  • Sustain momentum

  • Improve communication

  • Monitor progress

  • Evaluate outcomes

  • Plan further

Clear Defined Goals Will

  • Help your business grow to it’s true potential

  • Achieve your objectives

  • Improve teamwork between staff and founders

  • Allow you to collaborate efficiently

  • Give you a clear sense of direction

Fleursociety Setting Defined Goals

Goals v Objectives

Goals establish where you plan to go and tell you when you get there.
Objectives are the specific steps needed to reach your goals. They specify what you must do and when.
Goals tell you where you want to go.
Objectives tell you exactly how to get there.
Goals can increase your effectiveness.
Objectives make you more efficient.
Goals typically described in words.
Objectives include numbers + specific dates.


Goal: I want to book 2 weddings each month
Ways to achieve this goal might be:

  • Attend 1 networking event each month

  • Invite 1 wedding planner for coffee each month

  • Attend local bridal show this month

  • Cold call lead list to schedule appointments weekly

  • Follow up on all sent proposals each month

  • Hire social media assistant by the end of the month

Before You Start Setting Goals

Do a SWOT analysis (Strengths, Weaknesses, Opportunities, Threats)
Set Benchmarks for your business - Research other businesses and compare income, expenses, etc.
Do your Market research - look into client needs, industry trends, then make the proper changes

S.M.A.R.T. Goals

Specific – They are crystal clear goals that have a specific desired outcome.
Measurable – They can be evaluated / metrics. There are numbers tied to them.

Achievable - This is realistic and is attainable
Relevant – Does it makes sense for you, your business, and why you’re in business.

Timely - has a realistic deadline

Let’s Practice Turning General Goals into Smart Goals

General Goal: I want to grow my floral business
Specific: I want to gain 10 weddings this year.
Measurable: I will measure my progress by keeping track of how many new clients I gain while maintaining my current client base.
Achievable: I will gain 8 new clients as I currently have 2 available spaces in my calendar.
Relevant: Adding clients to my customer base will allow me to grow my business and increase my income.
Timely: I will have 8 new clients within 6 months.
Smart Goal: I will gain 8 new clients for my floral business within a 6 month period filling my current available schedule. This will allow me to grow my business and increase my revenue.

This smart goal is more attainable and is something you can post up and visualize. It gives you actual steps to reaching your beautiful goals!

Achieving Your Goals

Backwards plan
start with the end in mind
Break it down
bite-size pieces
Be realistic
be honest with yourself

Things to Consider

Time Frame – how long will it take to accomplish?
Actions – describe the actions you are going to take
Responsibilities – write down the person or people responsible for achieving each step
Resources – detail your budget, supplies, help needed
Desired Outcome – describe your expectations and how you’ll know when the goal has been achieved


How do I know if I’m achieving my goals?
Monitoring System: Put a process in place to help you measure your goals and keep you on track
Look at the BIG PICTURE / your WHY
Check-in meetings
Post-it notes
Rate your Progress
CRM system: Honeybook, Quickbooks
Software/apps: Asana, Trello, etc.

Best Practices

Start small
Make a positive commitment
Stay flexible
Accept imperfection
Monitor frequently
Revise and refine
Build a support system
Reward yourself + team

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