3 Ways To Streamline Your Content Creation Process
In order to ensure you build up and maintain a strong online presence, we are sharing 3 ways to streamline your content creation process.
Our online presence is the way in which we connect with our peers and our clients. In order to have an online presence, we need to create content.
Oftentimes content creation can feel like a heavy burden and a big to-do in our businesses. These are valid feelings because content creation does take a bit of effort and time. We want to alleviate any of those feelings you may be having with some helpful tips and strategies!
Read on with us to learn 3 ways to streamline your content creation process.
CONTENT CREATION PROCESS
Do you have a content creation process?
Where do you post content?
What do you struggle with most?
Content creation does not have to be an exhausting task on your list of to-dos. With the right organization and systemizing, your content creation process can be quick, easy, and even fun!
Streamlining is all about efficiency and effectiveness. Having systems in place to ensure you are getting the most out of your time and effort is imperative. Our industry is fast-paced and our lives are busy enough so why add extra stress and overwhelm when that can all be avoided?
Content creation is amazing when it comes to marketing businesses, building brands, driving traffic, generating leads, and showcasing work. Content creation is also an incredible resource for educating audiences, creating connections, building trust, growing communities, and retaining a well-invested audience. With the many benefits that content creation provides comes preparation, a plan of action, and proper execution.
3 WAYS TO STREAMLINE
When creating content for our businesses it is all about showing up and showing who we are and what we do. Within a content creation process is where thoughtful planning and preparation take place. Similar to a design process, pricing process, and consultation process, a content creation process needs to have certain essential components to run smoothly.
Keep reading to learn 3 ways to streamline your content creation process!
1. Plan & Strategize
It is all about planning! We encourage you to take the time to really strategize and plan out your content creation process. This can look like setting SMART goals and even creating an ideal client avatar so you know exactly who you are speaking to. Creating content that hits different pain points, fears, challenges, and offers solutions is an awesome way to encourage content engagement!
2. Map It Out
We like to think of mapping it out as a big brain dump of information. We encourage you to the time to do your research and figure out what keywords, hashtags, and SEO strategies you should be using to speak to your desired audience. Brainstorm topics you want to talk about, focus on a certain number of topics, and be consistent. Don’t be afraid to recycle content and use it in different ways. Set aside times to plan, batch, and schedule out your content.
3. Find The Right Tools
When creating content it’s important to find tools that work for you and your needs. Investing in different platforms that help with editing, blogging, social media posting, content organization, email marketing, and graphic design are game-changers! To name a few, some of our favorite tools we use are Google Docs, Asana, Canva, BlogStomp, Tailwind, and Flodesk.
NEXT STEPS
We encourage you to take some time and do a deep dive into what is currently working in your content creation process and where you can make improvements. First things first, be sure to plan! Get a calendar whether it is paper or virtual and plan out that content. Once your content is planned out, go ahead and automate, batch out, and schedule your content. Set attainable and realistic goals so that you can remain consistent with your online presence. Start slow if needed and get organized before you jump into posting.
And remember, if you don’t have the time, knowledge, or maybe even desire to do certain tasks, outsource when possible! There are tons of professionals out there who can help you tackle your workload. Do yourself a favor and delegate and offload some of your work so you can focus on your desired tasks. It all starts with a plan!
If you are looking for support to help you get on track with monthly resources and accountability that will help you grow and sustain a profitable floral business… then we invite you to sign up for our Free Resource Hub!
Let’s bloom together!
XOXO,
Fleursociety