How To Design & Price Your Work With Confidence

The floral industry is constantly producing new techniques, strategies, processes, and practices. It is to our benefit that we audit ourselves regularly and see where adjustments need to be made. We love the mantra of working efficiently, effectively, and smarter, not harder. Taking things back to the basics, we stress the importance of learning how to design and price your work with confidence. 

We are excited about this week’s topic because it truly impacts the level of success your business can and will reach.

Read on with us to learn more about how to design and price your work with confidence!

LET’S START WITH THE BASICS

Ask yourself…

What do I need to successfully complete a design?

Are my design skills as sharp as I’d like them to be?

Do I write out recipes and stem counts that make sense?

Am I always under or overbuying when it comes to my events?

How profitable am I when it comes to pricing out my work?

Do I have an organized system in place?

When you design there is much more to it than simply putting stems together. Intentional planning must be done so that you are working efficiently and are profitable. We stress the importance of profitability because we want you to promote and create longevity in your business. 

The floral resources that are available to us nowadays are game-changers. If you started your business back in the early 2000s then you can understand that times were just different. The accessibility of having education literally at your fingertips just wasn’t there.

Understanding the fundamentals of design, business practices, processes, and systems is so important. Taking the time to educate yourself on how to be successful in this industry will not go unnoticed. You will truly see and feel the benefits as will those around you.

Here in our community, we have created resources for you to learn how to not undersell yourself. It’s important that you are confident in design and equally if not more confident in running your business. 

We firmly believe in “community over competition.” This mindset has allowed us to grow our community and form long-lasting relationships with florists both near and far. It is because of this value that we are able to share and receive incredibly valuable information. 

As humans, we strive to become better at what we do constantly. Looking for new ways to approach designs, run a business, price properly, and lead a team, are all things that constantly evolve. We love this community and we are so grateful to have members so willing to share their knowledge and insight so that we can all win. 

If you are looking for ways to improve your design skills, business processes, and pricing strategies then keep on reading, friend!

HOW TO DESIGN & PRICE YOUR WORK WITH CONFIDENCE

How did you feel when you were just starting out in the floral industry? How do you feel currently? Maybe you are filled with so much passion, fire, and wisdom that you feel unstoppable. We love that! Or maybe you have no idea what the heck you are doing and are just trying to survive. That’s okay too. We all go through different seasons of highs and lows. 

It’s okay if you are feeling overwhelmed, stuck, sad, uncertain, annoyed, or maybe even mad. Whatever your emotions may currently be, you are not alone.

No matter if you are running a business or helping someone run their own business, it is not easy. To thrive in this industry you need grit, patience, experience, and knowledge. 

What’s so wonderful is that this industry comes with resources from all over the world.

Are you interested in learning exactly how to create foam-free installations with mechanics and all? We’ve got resources for that.

Do you need help with writing out a recipe and stem count for a bridal bouquet? We can help you.

How confident are you in pricing out your products and presenting your proposals to your clients? Are you pricing profitably? If you are looking for processes to help you design with more confidence and price with more assurance, we are here to help. 

We offer a beautifully curated course called Fleur Formulas that exists to give you just that, a formula for success. This month we are sharing the design process, pricing breakdown, practices, and guides for the following…

Bridal Bouquet with Chicken Wire Technique Designed by Ana Galena

Rainbow Boho Bouquet Designed by Florals By Kendra

Blush and Dusty Blue Bouquet Designed by Florals By Kendra

Wildflower Meadow Bridal Bouquet Designed by Eleven Blooms

Dusty Boho Bridal Bouquet Designed by Wild At Heart Florist LA

NEXT STEPS

Are you looking to become more confident when it comes to pricing and designing? It’s important to ensure your hard work and talent are priced properly. Want in on access to 100 floral pricing guides?

We’ve got just the thing for you! 

We’ve got the goods from some of our favorite florists from all over the world! Sign up for our Fleur Formulas today where you will receive recipes, stem counts, hard goods lists, design processes, best design practices, pricing breakdown, resources, and more! Let’s put an end to the guessing games, confusion, and underpricing forever.

Let’s bloom together!

XOXO,
Fleursociety