5 Ways To Improve Your Blog And Boost Your SEO
When it comes to our businesses there is always room for growth. Taking the time to regularly audit our processes and systems is a great way to see where improvements can be made. Blogging is a wonderful asset to add to your business and brand. Oftentimes blogging goes underutilized and many businesses miss out on this opportunity to generate new traction their way. This week we are discussing 5 ways to improve your blog and boost your SEO.
We want to stress the importance of incorporating strong SEO strategies not just into your blog but into your business website and social media pages.
Keep reading to learn 5 WAYS TO IMPROVE YOUR BLOG AND BOOST YOUR SEO.
BOOST YOUR SEO
Blogging can be an amazing business tool that allows you to increase your traffic generation when done correctly. This is where the term SEO comes into play. This term simply means “search engine optimization”.
When it comes to blogging there is a great deal of importance in learning how to write your content using SEO strategy. Utilizing SEO strategy will maximize your reach to a larger audience and have search engines like Google working for you. Who doesn’t want to make their content more visible? With all of the time and effort you put into your business, let’s get you the audience you deserve and boost your SEO.
Increasing your brand’s visibility by utilizing an SEO strategy that resonates with your target audience is key. Let’s bring those ideal clients your way and let’s give you a boost!
Below are 3 helpful components of SEO strategy to make sure you are including in your blogging process. Let’s boost your SEO!
1. Determine keywords that relate and resonate with your ideal target audience.
This will allow you to show up in Google searches through the specific relevant words or key phrases you have selected. This goes hand in hand with knowing and understanding your target audience. When you know them, you can create key phrases that are relevant to what they currently seeking and searching on the web.
2. Understand the importance of key phrase density and write authentically.
This means you are including those determined key phrases and words throughout your blog in moderation. Key phrase density is basically a monitoring system. This is used to eliminate fluffing in your blog so you are not over-optimizing your content. You want your writing to sound natural so don’t overuse your key phrase to get more visibility. That is simply not the strategy. Instead, include your key phrases and keywords organically. Google has gotten so advanced and knows when you’re fluffing so don’t overstuff.
3. Create and draft up an engaging and informative meta-description.
The meta-description is the text preview that is visible beneath your title when you come up in Google searches. There are different opinions on how valuable your meta-description is and how relevant it is to Google rankings. However, writing a strong meta-description that includes a brief overview of the significance of your blog and a CTA is to your benefit. You just never know who is seeing it so why not put in the effort!
5 WAYS TO IMPROVE YOUR BLOG
It’s really important to take a look at your current blogging process and see where you can shift focus or make adjustments. Maybe you aren’t currently blogging but you are interested in starting a blog…
Keep reading as these 5 ways to improve your blog are applicable to bloggers both old and new!
1. Write with a blogging voice that is true to your business and brand.
If you are currently blogging and your voice does not align with your brand, what’s going on? When it comes to writing with your own blogging voice it’s really about understanding what you and your brand represent. Figure out how you want to showcase your brand through your writing. How can you connect with your audience via writing that sounds like you? Your blogging content should be rooted in your brand’s message, values, uniqueness, expertise, goals, and your “why”.
2. Know and understand the target audience you are writing to.
When it comes to blogging it’s important to know your audience. You need to find a way to speak to them and captivate them similarly to how you would with your ideal client for your business. When you know your audience, you understand their needs and their wants. Writing relevant content that your audience connects with will help you build a following and grow your blog.
3. Plan out, batch, and schedule your content ahead of time.
Batching is simply planning and preparing your content ahead of time. This helps free up your schedule and allows you to get a better handle on your workload. Setting aside a block of hours to batch your work a few times a month is a great way to crank out content. This will allow you to zone in for a few hours at a time where you plan, prep, and batch your work.
4. Create a system that works for you.
Finding a blogging process and system that works for you is key! Create outlines for yourself that will help your content flow consistently from one post to the next. Utilize reputable blogging software programs that are user friendly and allow for plugins. Plugins are beneficial when it comes to SEO, grammar, and formatting!
5. Find topics that you enjoy writing about.
Blogging is another part of your business that requires attention and effort. In order to ensure you are not dreading this part of your business, make your blogging process fun! Write about topics that bring you joy and spark excitement for you. Speak to your audience about things you enjoy!
NEXT STEPS
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XOXO,
Fleursociety