How To Attract Your Dream Clients With An Email Nurture Series
When it comes to attracting your dream clients it is all about your approach. The way in which you speak, listen, and interact with your leads is hugely important. Your client nurture series plays a large role in converting prospects into dream clients.
Keep reading to learn more about how to attract your dream clients using an email nurture series.
ATTRACT DREAM CLIENTS
Let’s briefly chat about the client experience and how that relates to attracting dream clients. The client experience can easily make or break a sale, a potential lead, booking, etc., When you take the time to properly care for and nurture your clients, their experience will be top tier.
We always recommend leading with your best foot forward. First impressions truly matter and help set the tone for an entire experience. Making a good first impression paves the way for the know, like, and trust segment of your client’s experience with you. Allow them to get to know you, understand who you are, and why they should invest in you building that trust right from the start.
“People don’t buy what you do, they buy why you do it.”
EMAIL NURTURE SERIES
An email nurture series matters for a number of reasons. Within this series, you provide an intro and insight into who you are and what you have to offer.
Below are 9 components of what an email nurture series should include and why it matters when attracting your dream clients.
INTRODUCTION
Without an introduction, your audience will have no insight into who you are, what your role is, and what you do. Take the time to introduce yourself, show off your personality, and let your audience get to know you better.
ABOUT YOU
Share about your business and your story. How did you come to be? How long have you been operating? Talk about your specialty, why you are unique, and what you are best known for.
SHOWCASE YOUR SERVICES & WORK
Providing content of your work and services provides your audience with a glimpse of what you can do for them. Showcase your best and share testimonials and that social proof of your excellence!
PROVIDE EDUCATION
Through educating your audience you are able to qualify them from the very beginning with your expectations and processes. Sharing education allows you to offer up resources, helpful tips and insight, pricing questions, and so much more.
ESTABLISH KLT
Building that know, like, and trust factor is a part of warming up your audience and establishing a reliable connection with you. Get your audience to know you, like you, trust you, and believe in you.
GIVE A CALL TO ACTION
With a call to action, you can are guiding your audience in their next steps with you. Start conversations, invite your audience to engage with you, offer promos, and offer your services. CTA’s are key!
QUALIFY YOUR LEADS
This part of your process allows you to weed out clients that do not align with you and your values. This is the time to ensure budgets are realistic, aesthetics are in sync, trust has been built, value and respect are mutually shown, and more.
CREATE A CLIENT EXPERIENCE
Remember, you set the tone for your prospect’s client experience. Taking the time to respond promptly, provide value, build trust, give more than you take, and create trustworthy relationships is vital.
THE MONEY IS IN THE LIST!
This list of subscribers and followers you have built is yours. You own this list. Treat this list as gold because this is your way of booking and acquiring more work you desire and future opportunities!
NEXT STEPS
If you are looking for support to help you get on track with monthly resources and accountability that will help you grow and sustain a profitable floral business… then we invite you to sign up for our Free Resource Hub!
Let’s bloom together!
XOXO,
Fleursociety