Business Essentials: Working To Build An Elevated Client Experience That Sets You Apart
Hey Fleursociety Friends!
This week we are diving into the topic of client experience. Our clients hold so much significance for our businesses. Without them we would lack testimonials and referrals, the obvious; income and revenue but most importantly we would lack a great deal of why we do what we do.
For many of us, we are driven with the passion to create, design and bring to life projects and special life moments for our clients. We put in the crazy hours, blood, sweat and sometimes even tears so that our clients can feel supported and more than satisfied with the work we have done for them. We love that there is a mutual level of respect and commitment that has been established when we work with each and every one of our clients. We want to stress the importance of creating client experiences that possess the utmost care for our clients while pushing us to uphold the highest standards and levels of excellence for our businesses.
Have you joined our FREE MEMBERSHIP yet? It’s never too late! Join us by clicking here. Did we mention that it’s free? :) We can’t wait to get you plugged in with all of our valuable tips and resources!
Dive in with us as we breakdown helpful elements to implement for building an elevated client experience that will set you apart from the rest!
LET’S PONDER TOGETHER
When you think of successful businesses, what do you think keeps them successful and how do you think they got there?
Successful businesses are not created overnight. Through extended periods of hard work and time, successful businesses become successful through trial and error and attention to great detail. That great detail has a lot to do with client experience. What sets businesses apart from the rest oftentimes has to do with their client experience.
We all want to be shown respect. When we are customers or patrons of other businesses we expect to be taken care of and treated in a certain manner. Our own business models should be no different. With each and every client that you acquire, your client experience for them should be unique, professional, organized, exciting and most importantly special.
Here are 2 questions to ask yourself...
Do I Currently Have A “Client Experience” In Place?
Does My “Client Experience” Set Me Apart?
If you do not already have a client experience established or you do have one, this is for you. We like to remind both you, our readers, and ourselves that we can always be better. Even if we feel like our businesses are thriving and are incredibly successful, don’t forget that there is always room for growth and improvement.
Click here to learn How To Sell and Highlight Your Services & Offerings! We talk about finding your niche, your voice and how to get you started with honing in on what makes you stand out!
7 REASONS WHY CLIENT EXPERIENCE MATTERS
So why should we focus on client experience? The better question is why should we not? There is no reason to neglect this huge part of your business. The client experience is a main driving force for your success. This helps you acquire clients, retain clients and gain new clients.
Focusing on client experience matters because it will encourage you to…
1. CREATE THE BEST FIRST IMPRESSION
Our world moves and it moves fast! It’s important that we seize the moment and create the best impression possible with our clients. We want to present our best, share our voice and show our professionalism, why our business matters and why we would add value to our clients livelihood all in the first few moments of meeting them. Take the time to create an impression that sticks. Make it memorable but most importantly, make it YOU!
2. SET THE TONE
It’s important to set the stage. Be confident and share with your clients your expectations for yourself and your expectations for them. Take the time to educate your clients if you have not already done so. This is the opportunity where you get to share how you will lead and execute the client’s vision. Set the bar high and lead with confidence!
3. BUILD KLT
KLT. Know, Like & Trust. Three very important letters to incorporate into your client experience. Give your clients the opportunity to get to know you. Allow them the chance to hear your heart for your business and understand exactly what your business does and how you do it. Showing who you are and being authentic, humble and confident is a great way to get your clients to like you. Now not every client is going to be the perfect match but if you can show your ideal clients why they can trust you and count on you, this is a great way to build that rapport.
Want to know 7 MISTAKES YOU MAY BE MAKING ON YOUR WEBSITE? Follow this link to avoid them and to learn how to attract your ideal clients!
4. DELIVER 5 STAR SERVICE FROM START TO FINISH
We are firm believers that we have the capability to deliver the best kind of service for our clients from start to finish. Now mistakes happen and issues may arise but it is our job and responsibility to always deliver the most professional and caring experience for our clients despite unforeseen circumstances. Do not ever lose sight of holding yourself to the highest standards and levels of service for your clients. This way of thinking and operating is beneficial for your business both current and long term.
5. CREATE A UNIQUE SELLING PROPOSITION
You are you. There is no one quite like you. We like to think of this concept and apply it to our business model. Why should your clients invest in your business? What is setting you apart from your competitors? What you are offering that others are not? How are you offering your services to your clients in a way that is special, unique and ideal for them? Creating a unique selling proposition is a great way to stay relevant and stay leading in your market territory.
6. GET RAVING TESTIMONIALS/REFERRALS
One cannot receive incredible testimonials if one is not delivering incredible results and services. It just doesn’t work like that. Ensuring that your clients are well taken care of and supported from start to finish in their experience with you is when those rave reviews and testimonials will come flooding in! Clients that feel special and know you have truly taken the time to invest in them fully will want to sing your praises and share your services and business with the world. This is where those client referrals come in! Don’t miss out on receiving rave testimonials by giving nothing other than your very best!
7. SET YOURSELF APART
We cannot stress this enough. Find your voice and find your unique space in your industry. Why are you so special? Why do your clients jump at the opportunity to work with you? Figure out those reasons and apply it to your business model and client experience. This will only make you better and provide you with the recognition and business you deserve! You only get what you put into your business so give it your all!
NEXT STEPS
Client experience is so important. We hope you will take the time to figure out your client experience and make necessary changes and improvements where you see fit. The client experience is a process that involves a great deal of nurturing, onboarding and communicating from start to finish and then beyond.
We always encourage you to find ways to streamline your process and do it in a way that works best for you!
Below are some recommendations and suggestions to help get you started!
DEFINE CLIENT EXPERIENCE
MAP THE JOURNEY OUT
SYSTEMIZE YOUR PROCESS
INTEGRATE INTO A WORKFLOW
AUTOMATE
REVISE + REFINE
As always we are here to support you and grow with you in our journey as business owners and entrepreneurs. If you have any questions or would like to join our community click here and join our Bloom Mentorship today! We’ve got valuable information and resources that have been created to help you improve and find more efficient and effective ways to conduct your business. If you are not yet ready to join our Bloom Mentorship, you can always join our Free Membership. We would love to have you!
We are rooting for you, always!
Be well!
Fleursociety Team!