Business Essentials: 7 Helpful Tips To Increase Your Social Media Engagement

Hey Fleursociety Friends!

Social media...

We love to love it. We love to hate it. Am I right? Social media can oftentimes feel like it’s taking us on a rollercoaster of emotions filled with all things good one minute and then all things crazy the next. Learning how to navigate through the social media platforms we use for our business and personal lives comes with patience, consistency and balance. 

This week we are sharing some helpful tips on increasing your engagement via social media. Everyone nowadays is pretty much plugged into the virtual world so making sure you use your platform effectively and efficiently is key! 

If you haven’t already, click here to sign up for our Free Membership filled with education, resources, tips, tricks and more!! 

Dive in with us as we breakdown this week’s business essentials!

ASK YOURSELF

When it comes to social media it’s important that you are intentional with your content and the effort behind it.

Remember social media is so awesome for so many things but it is not EVERYTHING so make sure you find a healthy balance that works for you. Don’t burn yourself out or get overwhelmed via these platforms. #SelfLove

As we continue our conversation about social media we invite you to ask yourself the following questions…

What am I looking to get out of my social media pages?

How often am I posting and sharing content?

What strategies have I implemented to plan my content, if any?

How much time do I set aside for social media?

Do I have a healthy relationship with social media?

Am I able to delegate responsibilities to others if possible?

Am I proud of my social media efforts?

Am I proud of myself?

Asking yourself these questions will get you thinking about many different sides of running a business and its relation to social media. This involves the good, the bad, etc., Now re-read that last question. We hope that in all of your efforts, in wherever you are at in your journey, that you are proud of yourself for all that you do and all that you are. Keep on keeping on!

HAVE YOU HEARD ABOUT OUR
BLOOM MENTORSHIP?!

We LOVE our Bloom Mentees! This is such a special group of entrepreneurs! In this mentorship we offer business advice, education and unending support. We have designed this course with the intention of encouraging accountability. We offer the opportunity for you to check in with you, yourself and YOU. 

We encourage you to reflect and think on all you are working towards and accomplishing in your business journey. It’s important to just sit and be in the moment. In this mentorship we work to educate you, support you, learn with you, guide you and hold you accountable for you. We invite you to check in with yourself and your journey so that you can keep track of your progress and keep working towards bettering yourself. 

If you are looking to join a close knit community that is eager to build one another up and learn as you go, click here and join our Bloom Mentorship today! We cannot wait to get you started! 

LET’S TALK ABOUT ENGAGEMENT

When it comes to engagement, first look to what’s trending and what’s working. Engagement is all about showing up and showing who you are and all you’ve got. Start with putting in some consistent effort and your audience will soon (if they are not already) follow! 

Here are 7 helpful tips to increase your social media engagement!

1. Content Pillars 

Hone in on your social media strategies and content pillars. What are the pillars in your business you are looking to promote, educate your viewers on and share? What are you interested in sharing and what do you prioritize? Narrow in on 3-5 pillars and keep your feeds consistent! 

2. Consistency

This is key! Be consistent with the content you are sharing. You have followers that are looking forward to the content you share. Being consistent with this content and delivering to your audience is helpful to keep you trending, reliable and most importantly consistent. Share you voice and share it well! You’ve got this!

3. Analytics

Figure out your Who, When and What? Who are you talking to? When is the best time to release your content? What content is providing you with the best traction? Look into the analytics these social media platforms offer and use them to your advantage! Take some time to familiarize yourself with these features on the platforms you are using.

4. Sharable/Save-able Content

This type of content matters! When you scroll through your Instagram feed do you ever save the posts you find most useful or engaging? Creating content that is insightful and curated for your audience is when your viewers will like, share and save your content. Sharing content that has been created with the intention to solve problems, provide alternatives or new and fresh ideas is where it’s at! 

5. Personalize Posts 

Anyone and everyone can write a few words on their feed. Don’t skimp out on your posts. Use these as an opportunity to share a bit more than just 10 words or so. Share captions that provide value and are detailed! This will help you with your engagement and show that you are passionate about what you are doing!  

6. Get Personal

Show up. Stay consistent in your posts and SHOW UP. Show your face and share your voice to build connection with your audience. This is a great way to build trust with your followers and keep your engagement poppin’! This can feel daunting but we all want those connections so don’t be afraid to show who you really are! 

7. Call To Action

Make sure you are always providing some type of call to action. Like, comment, share, save, DM, link in bio, swipe up, these are all CTA’s. Offering your audience the opportunity to interact with you and take action in some way is a great way to increase and encourage engagement! 

NEXT STEPS…

We want to support you! We hope you feel encouraged when you are on our page. We are so happy you are here! :) If you are looking to continue to strengthen your business efforts, we really encourage you to join us in our Bloom Mentorship. This is a great opportunity to meet other like minded professionals, gain new insights, resources, education, the list goes on. 

If you are not yet ready to join our Bloom Mentorship, don’t forget we also have our Free Membership jam packed with loads of information and resources!

As always, we are rooting for you!

XOXO, Fleursociety Team!