Develop A Content Creation Process
This blog post is based on the first webinar of April 2019. If you were not able to watch it, read this post! Let’s start with some questions for your business. Do you have a content creation process? Where do you post content? What do you struggle with most?
Why Create Content?
Adds to your marketing strategy
Builds your brand
Drive traffic to your website
Showcase your work
Educate your audience
Creates connection + trust
Content Creation Process, Step by Step
Planning + Strategy
Planning + Strategy
Set SMART goals. These are very detailed goals. Setting defined goals.
Leads, exposure, engagement
Create Ideal Client Avatar. Read the Post about Attracting Your Ideal Client
Who are you speaking to?
Pain-points, fears, challenges, solutions
Target all stages of the buyer’s journey
Awareness (blog post), Consideration (questionnaire), Decision (consultation)
Analyze and update regularly
Videos, photos, blogs, podcast, ebooks, etc.
Social media, blog, YouTube, email marketing, etc .
Mapping Your Social Media
SEO, keywords, hashtags
Decide on 3-5 topics you want to share, then stay consistent!
Write to your Ideal Client Avatar (ICA), use your voice, use examples
Spell check to avoid typos!
Review before posting and have others help
Batch create the content and use a scheduling platform to schedule posts out
Tools for Content Creation
Google Docs + Grammarly
Draft blogs, editing
Organize content calendar for my PM
Canva + BlogStomp
Create graphics, resizing
Tailwind + Coschedule
Instagram: photos + videos are huge, but Instagram stories are extremely engaging too. It creates a behind the scenes feeling.
Facebook: communities and sharing long form videos
Free information and downloads, checklists or tutorials. The blog is a place to share valuable resources.
Focus on ICA, keywords, solutions.
Rich pins, drive traffic to your website or blog.
DYI, tutorials, educational, vlogs.
Analyze for Online Footprint
Page views - how many visitors come to your page?
Clicks / Likes
Comments - are they real people or bots?
Conversion rates - how many people are contacting you?
Bounce rates - double check if people are receiving your emails.
Audience growth / followers - grow your brand and see if what you are doing is working. However, engagement is the most important!
How Many Times Should I Post on Social?
Use a Calendar
Plan out content
Batch + automate
Plan + create weeks/months ahead
Use apps to automate
Hire professionals if you don’t have time
Delegate tasks you don’t know how to do
Next Steps to Implement
Download the Content Calendar
Create your Plan
Write content in google doc
Post LIVE or Schedule posts