Attracting Your Ideal Client
Do you know your ideal client? Do you currently attract them?
Someone who finds the perfect solution to their problems or needs in the services or products that your company provides.
Is loyal to your company, frequently uses or buys your products or services, and is likely to recommend you to their friends and colleagues.
Know what you want
Create an Ideal Client Profile
Create an Ideal Client Avatar
Know/charge your value
Build a consistent brand
Create a clear brand message
Be where your target market is
Be authentic + build trust
Focus on client experience
Ideal Client Profile
To create an ideal client profile, you first need to answer a few questions.
What are they searching for?
What specific needs do they have?
What are their pain-points?
What websites or blogs do they frequent?
Where do they congregate?
Are they active users on social media?
How Can You Use This Information?
This information helps in multiple ways. It sets the tone for what message should be transmitted on your website / social media. What services and / or products you should offer. The services should reflect what you ideal client wants to see. Take that information and determine what prices you should charge. For example, a luxury bride wants to see “luxury” price brackets. This information from the questions you have answers will help direct your Content Plan. Your blog/social media should be consistent to the audience you want to attract. Lastly, it will help determine which channels you should be targeting in your content marketing efforts. Are you ideal clients hanging out on Facebook or on blogs?
How Do You Get This Information?
Conduct surveys or ask your friends.
Brand Identity Analysis
Create an Ideal Client Avatar
Creating an Ideal Client Avatar
Who are they?
How do they operate? What is their profession? How do they view flowers, weddings or marriage?
Determine Psychological Data
What do they believe? They should believe in the value of your work
Brainstorm Emotional Triggers
What pain-points do they have?
What keeps them up at night?
How will you speak to them?
Tailor Your Services
What do you have to offer them?
What sets you apart from the rest? No matter the budget you are attracting, always tailor an excellent customer experience for your clients.
Develop a Content Strategy
What content is relevant to them?
How will you expose them to it?
Example ICA: Demographics
Has been engaged for 1+ years
Professional, entrepreneur, high-income
Lives within 50 miles of Los Angeles
Busy and active social life
Enjoys quality products
Expects top-class service
Love and value flowers
Example ICA: Behaviors
Read top wedding blogs almost weekly
Buys bridal magazines
Conducts research online
Relies on testimonials to make decisions
Requires fast response time
Checks email daily
Engages in social media
For more examples of an ideal client, watch the replay!
Ideal Client Strategies
Ideal Client Avatar
Print a photo + display it
Speak to them
Display photos they want to see
Use lange they want to hear
Provide solutions to their problems
Next Steps to Implement
Create your Ideal Client Profile
Create your Ideal Client Avatar
Demographics, behaviors, psychological, emotional
Implement these into your messaging