As you create your brand story make sure it describes YOU and why your business exists. Identity is important. We as individuals all have a unique identity that sets us apart from those around us. That identity showcases our skills, talents, unique qualities, strengths, who we are, etc., Find the identity for your business and tell your story. When and how did you first begin? Why is your work important to those you serve? Explaining your purpose and your WHY are so vital as you speak to your ideal clients in order to spark that initial interest and create a connection.