Tips for Creating an Elevated Brand that Will Attract Your Ideal Client
Let’s start off with 3 questions:
Does your brand look and feel like you?
Does your brand attract your ideal client?
What is your biggest struggle with branding?
Your online persona and website are vital to getting the attention from the right client.
In this blog post we will discuss: what branding is, how to share who you are, how to understand your ideal client and tips for rebranding or branding your company for the first time.
What is Branding
Used to be solely external
It was company name, slogan, signage, colors, symbols, designs.
A brand distinguishes itself from another product, service, or company.
TODAY, branding is internal
It is the perception that a customer has when they hear or think or your company name, service, or product.
It is the entire experience associated with your company.
Define and Share Who You Are
Define Who You Are
Start with your why. Why are you in this industry and why do you want to keep going? Stand out from the crowd with a defined mission statement. Set expectations that you will consistently meet for your clients and write them down! What is your brand story? What are you core values? Be honest with yourself so you can deliver a clear message with every piece of content you put out.
Share Who You Are
Hire professional for your external branding (website, business cards, etc). Use language that attracts the ideal client so you can connect on a personal level. Live and share your core values through your work and media. Attract (the right clients) and repel (the wrong clients) at the same time.
Understand Your Ideal Client
Ask yourself: Who is my target audience? It may be people seeking glam style weddings, or maybe more modern style. How will you speak to them? What words do they use and what hashtags are they look up?
Connect emotionally by being personable + relatable. Show your real self so people can relate. Build relationships: There must be trust on both sides! This way when you get your ideal client, they trust your process and let you do great work for them.
Sell your value. Focus on the entire client experience from first inquiry, to wedding day and beyond!
Solve Your Client’s Problems
Your client is coming to you for a reason - you can do something they cannot. What are their pain points? What keeps them up at night? What problems can you solve? How can your expertise put them at ease?
Educate them & give them resources.
If you have a consistent tone and style online and in person, this will promote recognition. Clients can recognize your work without even seeing your name. This gives credibility, creates trust & creates brand loyalty. It can also promote referrals, if you consistently create a certain look.
Attract and Repel
Don’t try to make everyone happy - you cannot say yes to everything. Be transparent & authentic throughout your process.
Focus on your ideal client - there are enough clients for everyone, find the one that is perfect for you. Use attraction marketing – have social media and paid posts attract the ideal client.
Quality over quantity every time.
Tips for Branding/Rebranding
Hire professionals with similar aesthetic. Look for web designers who already fit into your aesthetic.
Create a brand styled shoot for more brand recognition and potentially getting published.
Get professional head shots taken. This is vital to having a polished and credible online presence.
Use testimonials to speak their language – use the words that your clients use to describe you.
Communicate and sell value
And once again: Be consistent!
Next Steps to Implement
To move forward in branding yourself
Define your why.
Define your ideal client.
Determine your core values.
Find your voice and speak to your clients.
Implement these steps and you will be sure to attract the ideal clients and create an unforgettable brand!