This week we are diving into the topic of client experience. Our clients hold so much significance for our businesses. Without them we would lack testimonials and referrals, the obvious; income and revenue but most importantly we would lack a great deal of why we do what we do. For many of us, we are driven with the passion to create, design and bring to life projects and special life moments for our clients. We put in the crazy hours, blood, sweat and sometimes even tears so that our clients can feel supported and more than satisfied with the work we have done for them. We love that there is a mutual level of respect and commitment that has been established when we work with each and every one of our clients. We want to stress the importance of creating client experiences that possess the utmost care for our clients while pushing us to uphold the highest standards and levels of excellence for our businesses.
Read MoreThe floral community is filled with so many passionate, supportive and caring industry professionals. If you were a part of this year’s 2021 Fleursociety Design Summit then you can understand why we love the amazing teachers and friends in this community! We love that we have been able to establish relationships with each designer involved in both our summits and courses as they each bring something new, something unique and something fresh to the table. It is so rewarding when you get to the point of owning your craft, feeling confident and capable in your abilities and knowing who you are as a business entrepreneur. As always, it is our hope that you always continue on your journey of bettering yourself and sharpening your skills in all areas. Education is so powerful and so important. You can never know too much about anything when it comes to design because new techniques, better modes of efficiency, new trends, new eco friendly products and techniques are always on the rise. Dive in with us this week and read on about what our Fleur Formulas Course is all about!
Read MoreWow! What a week! We cannot say enough good things about what an amazing week it has been thus far! This year’s design summit is particularly special and unique because of the tumultuous year we have all experienced from every corner of the world. It’s such a joy to be able to come together with one another and share in the passion and artistry that floral design brings. We have so much thanks and gratitude for our incredible speakers and teachers this year who have shared their wisdom, tips and advice and we are really looking forward to finishing off Day 5 of the summit with a bang!
Read MoreAs you create your brand story make sure it describes YOU and why your business exists. Identity is important. We as individuals all have a unique identity that sets us apart from those around us. That identity showcases our skills, talents, unique qualities, strengths, who we are, etc., Find the identity for your business and tell your story. When and how did you first begin? Why is your work important to those you serve? Explaining your purpose and your WHY are so vital as you speak to your ideal clients in order to spark that initial interest and create a connection.
Read MorePricing in a small business can be a challenge. How do you currently price your services? Is your business profitable?
Read MoreHow do you use Instagram in your business? Is it to showcase your work? Does Instagram convert new business for you?
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