7 Steps To Use Attraction Marketing To Generate Qualified Leads
Attraction marketing when done correctly works like a charm. This strategy attracts clients who are ready to buy, meaning they do not need to be sold to. Instead, these clients are enticed by what you have to offer and the value of your offerings. This week we are breaking down 7 steps to use attraction marketing to generate qualified leads.
Learning how to use attraction marketing to generate qualified leads should be an essential part of your marketing strategy. Once you have mastered this, you will find yourself taking on more jobs that bring you joy and serve your business creatively and profitably.
Read on to learn of the 7 steps to use attraction marketing to generate qualified leads.
HOW TO USE ATTRACTION MARKETING
WHAT IS THE NUMBER 1 WAY YOU GENERATE LEADS?
ARE YOU CONVERTING THOSE LEADS?
ARE YOU BOOKING LEADS THAT YOU LOVE?
ARE YOU BOOKING LEADS THAT MAKE YOU MONEY?
Maybe you generate your leads through your website, referrals, or Instagram. No matter where you generate your leads, it’s important that you understand how to convert or not convert those leads that come your way. Be mindful that taking on every opportunity that comes your way does not always mean that’s beneficial for your business. Do not fall into the “Yes Girl” mentality. From experience, it is not an ideal place to exist and can easily take you down a path of burnout. A 100% booking rate does not always mean a good thing if you are not successfully profitable.
We never want you to get to the point where you resent your business and feel like you are going in circles. Attracting your ideal clients will allow you to repel the work that does not serve you. Don’t you want to take on work that excites you and is profitable?
This is why it’s so important to niche down and figure out who your ideal client is.
7 STEPS TO GENERATE QUALIFIED LEADS
Firstly, when it comes to attraction marketing, it’s important to know what you want. Who are the clients who want to work for? What kind of work do you want to take on? What are your margins and how are you going to make money? This all involves defining who your ideal clients are. When you find solutions to solve the problems of your clients, that is when they will flock to you.
Your ideal clients need you. Show them what you have to offer and attract them with the value of your offerings. Be sure you understand their wants, their needs, and their pain points. Are you interested in learning how to improve your attraction marketing strategies?
Learn 7 steps you can take today to generate qualified leads listed below!
1. BRANDING
What does your business stand for? What does your branding voice sound like? Your brand voice should be specific, clear, and speak to your ideal client. Use those keywords that your ideal clients resonate with!
2. IDENTIFYING YOur IDEAL CLIENT
Take the time to define what your ideal client avatar is. This will help you narrow down who you are speaking to and how you will impact and serve them. Once you’ve identified your ideal client, it’s important that your website and offerings reflect that. Remember, when you market to everyone, you market to no one.
3. UNDERSTAND THeir wants/needs
Think like your client and break down their wants and needs. It’s key to understand your ideal client's biggest needs, pain points, and challenges. Figure out what they need and the amount of value that they put into these points and draw them in.
4. PRESENT SOLUTIONs TO their wants/needs
How are you going to solve the problems for your client’s wants and needs? What is your area of expertise and how can you express that clearly to your clients? Show what you can provide to ease your client's pain points and that you care. Relay to your clients the type of transformation they will experience in using your services.
5. NURTURE A RELATIONSHIP
As you grow your relationship with your clients be honest and genuine. This is your opportunity to consistently provide value to them. It’s okay to show up however you are and be real to your clients. Remember, people do business with people they like and trust.
6. PROVIDE A CALL TO ACTION
Direct your prospects and clients to what their next steps should be through a call to action. Offer them the opportunity to take action on your website, social media pages, Pinterest pins, etc. to further connect them with you and your offerings. Don’t miss out on this opportunity to connect further and attract those leads!
7. PRovide An excellent CLIENT EXPERIENCE
Don’t forget to set yourself apart. Show what makes you unique and be positive in your client's experience. When you provide consistent value, respond promptly, and show you are invested, your clients will invest in you! Show them that you understand them and are there to do an amazing job for them.
NEXT STEPS
Take a look at how you currently attract your leads. This might look like your website, social media pages, or Facebook. Zone in on some areas you would like to focus on and create a plan for how you want to attract your ideal clients. Be sure to track your progress, check in with yourself to make sure you are meeting your goals, and make adjustments where necessary.
Do you need support with accountability? Are you interested in resources to help guide you through your business journey? We invite you to check out our FREE Resource Hub! Filled with monthly resources, masterclasses, and webinars, our Resource Hub will help you grow and sustain a profitable floral business. You’ve got this!
We are rooting for you, always.
XOXO, Fleursociety