7 Website Essentials You Need To Help You Attract And Sell To Your Ideal Clients
When it comes to running a business, having a website is essential in this digital age we live in. Websites need to convey who you are, what you do, and why you do what you do.
Are you familiar with the website essentials you need to help you attract and sell to your ideal clients? Oftentimes it can feel overwhelming to improve or even start your website and really know what to include.
We are here to help you. It’s important to have a strong, captivating, and concise website and we want to help you achieve that and more!
Read on as we share 7 website essentials you need to help you attract and sell to your ideal clients.
ATTRACT AND SELL TO YOUR IDEAL CLIENTS
When our clients land on our website, it is our job to lead them on their journey. We are the creators of their experience with us from the moment they visit our page.
It’s helpful to imagine your website like you would a road map. We are the drivers. As the drivers guiding our clients, we must ask ourselves where is their first stop, where do they go next, and where do we eventually want them to land? It’s important to figure out which actions we want them to take along their journey with us.
Your clients desire to learn about you, what you do, and how you can and will serve them. These early stages of warming up your prospects is a good way to see if you are a great fit for each other!
Questions to ponder…
DO YOU HAVE A WEBSITE?
DOES IT ATTRACT AND CONVERT YOUR IDEAL CLIENT?
ARE THE LEADS YOU ARE RECEIVING YOUR IDEAL CLIENTS?
ARE YOU CONVERTING THOSE LEADS INTO CLIENTS?
Take some time to sit with those questions. Is there any room for improvement? Are you satisfied with your answers? Clients expect websites from businesses these days. It’s how social proof is gathered, credibility is established, and professionalism is showcased. Having a website allows you to present your services, control the narrative, collect and convert leads, and even build SEO.
Bottom line, you need a website.
It’s no longer beneficial to rely solely on word of mouth, organic foot traffic, Google, Facebook, etc., Your website can be simple and minimalistic, but make sure you have one!
7 WEBSITE ESSENTIALS YOU NEED
Let’s get down to the essentials!
Below are 7 website essentials that will help improve your website to attract and sell to your ideal clients!
OPTIMIZATION
Effective optimization allows you to captivate your audience right from the start.
Having quick load times will keep your viewers engaged. It's beneficial to resize images where necessary, avoid music, and increase SEO wherever possible.
BRANDING
Effective branding comes from keeping things clean and simple.
Avoid distractions, busyness, and always use professional photos. Ensure your logos, photos, colors, and content all match your brand. Consistency is key!
COPYWRITING
Effective copywriting is all about providing a clear message.
Personalize your website and be concise to keep readers engaged. Tell your story and use keywords. Provide a call to action to guide your reader in their next steps.
CONTENT
Effective content helps to show relatability.
Build trust with your clients and show your face. Outline exactly what you do in your services and offerings. Share testimonials, your portfolio, contact info, and social media pages.
LIST BUILDING
Effective list building will allow you to capture and generate new leads.
Speak to your market and provide something of value to them. Establish a relationship and implement the KLT factor with your audience.
CONTACT INFO
Effective contact info sections will provide your audience with everything they need to get in touch with you.
This includes an email, address, phone number, business hours, etc., Set your prospects up for success in reaching you.
MOBILE FRIENDLY
Effective mobile-friendly websites provide responsive designs.
The simpler, the better. Ensuring your site is easy to navigate and provides your core content is key.
NEXT STEPS
Take some time to evaluate your website. Outline what your DREAM website looks like and create a plan to achieve it. Make adjustments and monitor your website regularly to reflect you and your current brand!
Remember, keep it simple! The more concise and simpler, the better!
We want to encourage you and help you grow to be the best version of yourself for both you and your business. We are here to engage with you and get you plugged in with all you need to educate you and strengthen you as a business owner.
Have you heard about our Spring Business Summit that is right around the corner? Do you want to learn more about our educators and what will be offered?
We invite you to sign up for our waitlist to get in the know and be the first to hear of our Summit updates!
We are rooting for you, always.
XOXO, Fleursociety!