Social Media Essentials: How To Enhance Your Instagram Bio To Increase SEO & Generate New Leads
Hey Fleursociety Friends!
This week we are talking all about Instagram bios. Is your Instagram Bio poppin’? If not, let’s talk about it! We want your Instagram bios looking and feeling their best! Instagram has become so useful when it comes to promoting content for our businesses. Its features are continually being upgraded and added to so that we now can share videos, pictures, reels, lives, links, shareable links, call to actions, etc., This platform has the capacity to connect you with users near and far from all corners of the world. People are getting to know one another on a personal level through the virtual world via the information being shared.
Think about when you first meet a stranger. Typically your first interaction taken upon meeting them is to give your initial introduction. That would consist of your name, who you are, what you do and then so on. Your Instagram bio should exist and act no differently than an in person interaction.
Dive in with us this week as we break down the how to’s for enhancing your Instagram bio!
SHE MAY BE SMALL BUT SHE’S MIGHTY
As small as your Instagram bio section is, it holds a great deal of significance. When you create it just right, it packs a mean punch! This is one of the first sections people see within the first 5 seconds of visiting your page. Don’t you want to leave a great impression?
When you think about your professional appearance you want to look clean, professional and presentable, right? With your Instagram bio, you should aspire to achieve the same. Having an attractive Instagram bio will honestly allow you to reap many benefits.
For this area of your profile it’s also helpful to focus on keeping your branding cohesive. Why have a website you’ve put so much work and focus into only to then have an Instagram that has no effort, no connection and no intentional curation? Working to ensure your branding is consistent, your message is clear and your information is easily understood and accessible is half the battle!
SIMPLE WAYS TO ENHANCE YOUR INSTAGRAM BIO
Let’s get to work! We want to share with you helpful insight to increase your capacity and enhance your Instagram presence.
Read on to learn more about these helpful ways to enhance your Instagram bio!
Make Your Mark
You have an image you are working to create and share. Make sure to select a profile image that is both in line with your brand and in line with your mission. It’s always to your benefit to select an image that is both a stand out picture and also memorable! Create your space and share all that you are and share that proudly + boldly!
Use Those Keywords
Introduce yourself while sharing your name, your industry, your business and what you do. Do it in a way that is clever and utilizes KEYWORDS. Get your searchability up and strong by incorporating words your ideal clients would search and the message you want to share. SEO is all the rage so why not let your Instagram Bio do some work for you!
Share Your Offerings
Who is your ideal client and how do you speak to them? Share exactly what it is that you offer in as few words as possible but create a tag line that is unique, effective and YOU. Again, try to incorporate keywords but do it in a way that leaves you memorable and shows off your expertise.
Implement Your Call To Actions
Where do you want to lead your viewers? What next steps are you wanting them to take? This is your opportunity to lead them into whichever direction you so choose. Do you want them to head on over to your Inquire page, your blog or maybe even purchase a mentorship program, class passes, formulas, get on your mailing list, etc.,? Incorporate direct links as they relate to your business and this will allow you to expand your capacity and provide them with multiple opportunities to connect with you further.
NEXT STEPS
As always, we work to provide you with meaningful content and information in hopes that you can apply it to areas needing growth in your business. As small as you think your Instagram bio may be, it holds a great deal of significance. Don’t miss out on these simple ways that can increase your SEO and generate future leads.
Take some time to brainstorm how you would like to present yourself on your page and put those changes into action. Ask yourself who you are, what you do, how you do what you do and why you do what you do. Once you have those answers, put them into your profile and create that magic!
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As always, we are rooting for you! You can do this!
XOXO, Fleursociety Team!