7 Practices For Blogging Your Expertise And Attracting New Business
Hey Fleur Friends!
Where are you on your blogging journey? Are you feeling confident in the content you are sharing? Are you looking for more information on how to take it to the next level?
We love to stress the importance of working hard to better ourselves and our businesses! Our journey as a student never ends when it comes to implementing new practices and sharpening our skills. This week we are talking all about 7 helpful practices for blogging your expertise and attracting new business. We want you to hone in on what you do best and get that quality content out there! You can do this!
IT ALL STARTS WITH A PLAN
If we can share anything with you in regards to your blogging journey, you have to have a plan. Plans are what keep things organized, consistent, thorough and successful!
“If you fail to plan, you are planning to fail!”
And remember… Consistency is ALWAYS key. Be consistent with the content you are sharing! Believe it or not blogging is still relevant. When we think about SEO and getting your name out there, blogging is so essential for your exposure and visibility on Google. Working to implement SEO strategies is a great way for consumers to search and find your page. Your ideal clients are searching the web looking for someone to fill their needs and solve their problems so find those keywords to use that will lead future ideal clients right to you.
In this digital age we exist in, everyone loves to repost and re-share content. It’s a great way to move your content around and get exposure without doing much work. Ideally we want this re-sharable content to lead viewers to your website.
Make sure you are searchable, your content is re-sharable and figure out a plan that works for you! Bring in new potential customers with the power of re-sharable content!
7 PRACTICES TO SHOWCASE YOUR EXPERTISE + ATTRACT NEW BUSINESS
If you are creating this amazing content, let that content work for you! These 7 practices are a means to help you leverage your blogging information for your business to create more traction.
1. SEO
Drive that traffic to your website. Use KEYWORDS that will be easily searchable for your ideal clients when they’re surfing the web. We want you to gain traction and always be bringing in new leads. Work on your SEO. You won’t regret it!
2. List Building
Create and share information about promotions that are curated for specific needs. Utilize the power of Call To Action’s for your workshops, webinars, promotions, holiday sales, special deals etc., Give yourself the opportunity to build relationships that will allow you to continue business with new and pre-existing clients. This is a great marketing strategy for referrals too!
3. Put Marketing Efforts Into Blogging Efforts
Share your very best work. Constantly share your work and don’t be afraid to re-share content from events you have done months even years prior. Utilize the amazing content that you have because new viewers have not seen all of your work just yet and there are always so many different shots and angles taken from just one styled shoot or wedding! Use these to your benefit.
4. Educate Your Prospects
Work to share valuable information with your viewers. Answer any questions that may come your way with new or existing clients and prospects. Work to showcase what you do best. There is only one of you so share that with the world and all of your awesome-ness!
5. Build Trust
Showcase your brand. Who are you? What do you do? How do you do it? What does your personality look like? Share your testimonials! Why should your viewers trust you? What sets you apart? This is the part of your brand where you should stand out, share all that you can do and build that trust!
6. Expand Your Reach
Leverage your social media platforms, Facebook groups, email lists, etc. Use Instagram to link your followers over to your blog. Provide CTA’s that give a brief preview of the goodies you have to share that will provide your viewers with a reason to go and check out your website. Speak to your ideal client. Remember to implement keywords! Give them a reason for why they should go and see what you have to say and have to offer!
7. Creating Passive/Diversified Income
Figure out ways to monetize opportunities for your business through your blog! There are plenty of affiliate programs that you can join. Promoting services through your affiliate memberships can have you generating another form of income and attribution. Write a blog talking about all the great things these programs do for you, market these platforms you are utilizing and share that content! Let your content work for you!
“Growth and comfort do not coexist.”
NEXT STEPS
With all of this information we hope you take what you need from it and apply it to your business practices where you see fit. We encourage you to take some time to brainstorm new ideas, set new goals for yourself and create new processes to implement!
Here are some helpful questions to get you started!
Do I Have A Blogging Process? What Does It Look Like?
What Kind Of Content Am I Sharing? Am I Showcasing My Best?
How Often Am I Sharing Content? Am I Sharing Consistently?
What Type Of Content Creation Am I Committed To?
What Platforms Am I Using? How Can I Use These Platforms To Diversify My Income?
How Often Am I Scheduling My Content To Share?
What Are My Monthly Goals?
How Often Do I Tell Myself I’m Awesome?
*If you haven’t already told yourself today, you’re hearing it from us, You Are AWESOME! You can do hard things! :)
We hope you feel encouraged and know that we are always here to guide you with the tools, resources and education you need! Make sure to give yourself all the grace, patience and love that you deserve. You can do this!
To learn more about all the helpful resources we have designed just for you, click here!
We are rooting for you always!
XOXO, Fleursociety Team!