7 Ways To Market Your Business For Free
Wherever you are at in your business journey there is always room for growth! We all know that as business owners we have to invest a great deal of time, effort and finances into our businesses, that’s just how it goes.
We want to be profitable and we want to be marketable so why not be intentional about the strategy we use to achieve both of those goals? As we continue to grow our businesses ideally we want to focus on increasing our leads and really hone in on the concept of quality over quantity.
As marketing our businesses can be quite costly we want to share some inside tips on how you can better save and utilize your resources. Dive in with us this week as we discuss 7 Ways To Market Your Business For Free!
ASK YOURSELF
Where Do I Currently Market My Business?
Do I Have A Marketing Strategy?
It’s important that we ask ourselves these questions because they are necessary to fulfill our goals of generating new leads and getting our businesses out into the world. Let’s jump start the process of you practicing intentionality with your business marketing strategies!
MARKETING ESSENTIALS
Marketing your business can look a number of different ways whether that be via the internet, social media, blogs, print, videos, SEO, etc.,
Finding a marketing strategy that you like, fits your business’s and working to maintain constant updating and consistency is key. Make sure to set reasonable goals and monthly targets. Find a way to market yourself that is unique to you.
In order to gain the interest and attention of possible prospects and ideal clients remember to incorporate the KLT tactic. Know, Like & Trust. Putting this tactic into your content will allow your viewers to dive into deeper knowledge and information about your business instead of just surface level information.
“Good content isn’t about good storytelling. It’s about telling a true story well.”
7 WAYS TO MARKET YOUR BUSINESS FOR FREE
COMMUNITY
COLLABORATE
NETWORKING & REFERRALS
PROMOTIONS
GIVEAWAYS
EMAIL MARKETING
SOCIAL MEDIA
1. COMMUNITY
Be an active member in your community. Befriend the local community around your business and get involved on a local level. Being involved will allow you to cultivate relationships as a means to yield future business opportunities.
2. COLLABORATE
Figure out ways to work on projects and get to know those around you. You can pick up traction through the interaction of sharing your skills and services with those around you. Going out of your way to share your time and efforts with those around you whether that be for a show or shoot or even a simple cup of coffee will allow you to share your business practices and get your message out there.
3. NETWORKING & REFERRALS
Never be afraid to step out of your comfort zone and network with those around you. This type of marketing does not cost a single penny. Word of mouth referrals go such a long way as you take the time and effort to get to know your local vendors on a more personal level.
4. PROMOTIONS
This is a great way to diversify your income. Creating promotions that serve your clients on both a virtual and local level will allow you to share your services through webinars, workshops, shows, bundles, etc.,
5. GIVEAWAYS
Who doesn’t love a good giveaway? As we have learned that community is incredibly important, work with vendors you trust and believe and collaborate on different giveaways. This will get your business out there and promote the services you provide!
6. SOCIAL MEDIA
We all know a thing or two about social media. Take advantage of the platform social media has created. Host Lives and share content regularly and consistently. Engage your audience by using eye catching content and allow yourself the opportunity to get to know your audience through hosting Q&A’s and messaging.
7. EMAIL MARKETING
We love building a good email list. This is crucial. Take the time to build your email list right from the very and initiate that client nurture series ASAP. This will bring you and your business to new heights so do not skimp out on this crucial marketing technique!
“Content is fire. Social media is gasoline. ”
NEXT STEPS
Remember, consistency is key. Be genuine and intentional in your approach with everything you do and the benefits will pour into you. Understand that creating realistic and attainable goals is important for your business’s health and success. Take the time to get to know the businesses around you. Dive into the community around you, collaborate with vendors you respect and admire, share your content with the world!
It’s important that you have the confidence and resources necessary to keep you moving on towards future success. Research different marketing platforms and increase your presence via social media accounts. The world is waiting for you and all the magic you create, don’t delay!
We are rooting for you, always.
XOXO, Fleursociety Team!