Let’s start off with defining what an ideal client is.

Your ideal client should be someone who finds the perfect solution to their problems or needs in the services or products that your business provides. These people are often loyal to your business, frequently uses or buys your products or services, and is likely to recommend you to their friends and family. Once you define what that looks like, it’s time to dig deeper into your brand and how you are communicating those solutions and value.

QUESTIONS TO ASK YOURSELF:

“Am I putting out the work I want to continue doing?”
“Do I use the language my ideal client can relate to?”
“Am I creating opportunities to connect with my ideal client to build trust?”

All of these questions should be answered with a profound YES!

Now, if you aren’t quite there yet and don’t know how to even get started, I got you! Here are my tips for implementing attraction marketing into your business so that you can start bringing in more qualified leads and start weeding out the time wasters, price shoppers, and YES even those that tend to GHOST you after you’ve done all the work. I seriously hate that RUDENESS and who wants to work with people like that anyway? No thanks…

YOUR BRAND NEEDS TO DEFINE WHO YOU ARE

Give your business an identity by starting with your WHY? Why are you in business? Why do you do what you do? Why does it matter? When you communicate this clearly, those that can resonate with that will connect with you. This is going to allow you to stand out from the crowd and provide you with a unique selling proposition. Include this in your mission statement along with your core values and expectations. Make sure to also tell your brand story in your messaging. Give insight on how you got started, who you serve, why your work is one-of-a-kind, what you value, etc. People love a GOOD STORY, so tell it in meaningful ways!

NEXT, YOU NEED TO UNDERSTAND YOUR IDEAL CLIENT

Who is your target audience? How will you speak to them? The idea here is to connect with them emotionally and communicate that in your messaging by being personable and relatable. This will help you build the relationship needed to go from prospect to client. Building trust is key to selling your value and focusing on client experience at the same time.

YOUR BRAND SHOULD SOLVE PROBLEMS

Think: What are the pain-points? What keeps them up at night? What problems can you solve? Create a list and start brainstorming the language you can use to answer these questions in clear and meaningful ways. Educate your prospects by providing content that targets these questions and pain-points. Give resources that will help them inch closer to solving their problems. This will create trust and makes you the expert they need to provide them with solutions.

CONSISTENCY IS ALSO KEY IN YOUR BRAND

It promotes recognition and gives you credibility. Think about it, if you find yourself posting content once a month or updating your website every other year, you are not going to give the impression of a business that is consistent, on trend, or even in business for that matter! Build trust by consistently showing up where your ideal client congregates. Whether that be social media, FB groups, or your website...pick a place and focus on communicating your brand value and update it regularly. Once you get this down, you will create loyalty and that of course leads to more opportunities like referrals.

YOUR BRAND SHOULD ATTRACT AND REPEL

This one is HUGE. Don’t try to make everyone happy! Let’s face it, every client is NOT your client and there is enough of the RIGHT business out there for everyone. There I said it. If you are stuck in the mindset that you need to book everything that comes your way, or get upset that the competition is “undercutting you” …. you my friend, are going to continue operating from a place of scarcity and these limiting beliefs will only continue to eat at your core and keep you stuck. It’s time to move on. Be transparent and authentic in your marketing. Speak from the heart and only take on the work that excites you and brings you joy. Work with those that value you and your work and aren’t looking to cheapen your art. Focus on quality and not quantity and you will be on the right path to success and fulfillment!

Because I am all about taking action, here are your next steps for implementation:

CONDUCT A BRAND AUDIT

Ask yourself:

Does your brand look like you?
What’s missing?
How can you improve it?
Write it all down!

START SMALL

Next, map out your brand strategy. What will this look like? Set goals and Schedule deadlines for each task that needs to get accomplished. Don’t let your list overwhelm you. Take it one piece at a time. Progress NOT perfection is better than NOTHING AT ALL.

In the end, remember...you get what you give. What you put out in the world is going to help you get that back in abundance. I firmly believe this and have seen this come to fruition over the years in many facets in my business. If you want to attract higher budgets, start putting out that level of work. Invest in your education so you have the confidence and resources to do so. If you want to work less and make more, make sure you’re pricing is aligned with your level of service, quality of work, and profit margins. You have to Know your numbers in order to be profitable. If you only want to do luxury weddings, start marketing to those clients in intentional ways consistently across the board.

If you speak to EVERYONE….You speak to NO ONE! You have to niche down to really start producing results.